With increased technological upgrades, eLearning Localization has grown in popularity throughout the world, and many businesses are promoting it to utilize effectively the benefits of anytime, anywhere access.
But is it sufficient for better outcomes? Not really!
To make eLearning more enjoyable globally, it is critical to engage global learners in their native language and culture. After all, the greater the level of personalized content, the higher the level of learner engagement.
With a global workforce, localising your eLearning courses is the best way to keep your learners engaged and inspired as you provide them with the much-desired sense of ’nativity. The best part is that eLearning platforms are gradually adopting the concept of eLearning localization to stay ahead of the learning curve. But what is it, exactly?
So, in this blog let us have a look on the following aspects to understand eLearning localization for the betterment of global training programs:
- What is eLearning Localization?
- Importance of eLearning Localization
- Benefits of eLearning Localization
Let’s get started!
What is eLearning Localization?
eLearning Localization refers to tailoring a course to a specific audience taking cultural references into consideration.
To put it in a simple way, eLearning localization involves the process of translating an e-learning course into a new targeted language to meet the needs and demands of a larger audience. This means that an e-learning course created in any language can be translated into a variety of target languages for better learning experiences around the world.
The goal of eLearning localization is to provide the identical message of the original course in a specific cultural setting, with the appropriate emotion. This way, learners can benefit from full-fledged learning in their native language.
eLearning localization includes – customization of symbols, images, fonts, idiomatic phrases, currency symbols, acronyms, graphical user interface (GUI), tone, measurement units, and other elements for the targeted audience. Localizing these elements in an e-learning course incorporates the cultural subtleties of the target region into the text.
Importance of eLearning Localization
As we know, English is the world’s most widely spoken language mostly for businesses headquartered in the US. While other businesses like warehousing, pharmaceuticals, manufacturing, research, retail, etc., happen while communicating in a variety of languages around the world.
As a result, when these businesses need to train or educate personnel or a target audience in another country, the material must be delivered in a language and style that the learner understands. And, this is where eLearning localization comes into play.
eLearning localization has been shown to be the most effective in terms of engagement, knowledge retention, flexibility, comprehension, and convenience.
Localization is a step up from translation, and it entails tailoring educational content, graphical presentation, GUI alteration, general standards, and other requirements to learners’ national, regional, and cultural sensibilities.
This is why, the finest global firms are making the necessary investments to ensure that corporate plans, rules, and processes are conveyed in the native language of their employees or learners.
Benefits of eLearning Localization
The primary intention of eLearning localization is to give a training course the look and feel of being specialised to a specific audience, regardless of language, culture, or geography.
By making eLearning localization a true valuable eLearning experience for your target learners, you will reap the following benefits in terms of reaching new prospective markets.
1. Global Reach
eLearning localization allows you to reach out to a much larger audience, including people who may have been overlooked by traditional training techniques. Well-translated and localized eLearning courses help you enhance the skill level of your entire workforce with far fewer resources to reach the demands of globally dispersed learners.
As a result, you will be able to greatly boost your eLearning profit because you will have access to a much larger eLearning market. Rather than focusing solely on the specific language speaking segment, you can now expand your revenue base to include a plethora of other attractive locations. While there may be some initial costs, such as translator fees and adapting your eLearning content, the investment can be well worth it.
2. Increases Learner Interest
Learners are more likely to be drawn to localised eLearning courses in order to find what they need, when they need it. To generate learner-centric material, it’s critical to break down language barriers and adapt to culturally relevant information and scenarios. This is the most effective technique to enhance learner interest, thereby improving learning efficiency.
3. Increases the pace of knowledge acquisition and retention
eLearning localization is a personalized approach for learners to ensure more comfort in the context of learning material and promote a homely learning environment. Learners feel convenient to study in their native language with increased engagement, this can help you improve the overall effectiveness of your eLearning courses.
For example – Learners who are based in the United States but come from other regions of the world might benefit the most from eLearning localization. This promotes knowledge acquisition, memory retention and, as a result, productivity.
4. Position your brand
You position your business as a worldwide eLearning company with international presence when you take the time and effort to localise your eLearning deliverables. This increases your brand’s reputation, respect, and even image. It also demonstrates that you value cultural diversity and you are prepared to go above and beyond to reach learners in various parts of the world by developing eLearning courses that represent their values.
5. Optimal Resource Utilization
The resources required to optimise current learning resources utilising eLearning localization are far less than the resources required to create entirely new content. This allows for a more cost-effective expansion of the training program’s reach. As a result, eLearning localization saves a lot of time, money, and effort when it comes to employee training.
6. Reliable Company Outcomes
When your client’s online training courses can be translated into the local languages of its subsidiaries, all the employees can imbibe the company’s standards, such as policies and procedures. This helps to improve overall company efficiency, staff performance, and quality assurance.
The underlying goal that drives most business decisions is to maximise the return on investment, and localising the training module allows you to do just that. Recruiting training professionals for various office locations around the world can be a costly endeavour.
Working with a team of professionals to localise and offer high-quality content as an online training programme can save time, money, and effort.
eLearning localization can help you become future-ready by delivering more holistic learning experiences that improve learner engagement, knowledge retention, and brand image.
By leveraging eLearning localization to reach their target markets in a personalised manner, businesses can gain a competitive advantage. Customers, after all, find it more convenient when content, services, and products are tailored to their specific needs, market, and cultural context. As a result, the higher the client’s happiness, the more the productivity of the firm.
We at Swift eLearning Services can help you achieve global market expectations by providing high-impact, low-cost eLearning translation and multilingual localization services with our experienced and competent linguistic team.
For further queries, please contact us.