Here’s the case study that explains how mobile learning or mLearning can be the right training strategy for on-the-go employees.
Our client, a leading product based company, was focused on building sales skills among sales professionals to improve their sales productivity and close more sales.
Most of the sales team were on the field and didn’t have time to attend classroom training due to their busy schedules. This resulted in skill gaps in product knowledge and selling skills across their global sales division. As a result, company was losing selling opportunities.
The client was concerned with these shortcomings, they approached us to create eLearning for sales training.
After a thorough needs analysis, Swift proposed mobile compatible eLearning that would be readily adopted by their mobile workforce. At first, the client was skeptical about the mobile learning initiative, but after discussions the client was confident and ready to invest.
Mobile learning was the right fit because most of the time salespeople were on the field equipped with tablet devices.
Swift worked closely with the client to understand their selling framework and different sales scenarios. We applied proven instructional design strategies that work better for sales training.
We introduced an avatar, a virtual senior sales rep, who guided the learners throughout the course. Before executing a sales conversation, a learner is introduced to the product he/she is selling along with the best practices using a scenario. These mobile learning modules were:
- Embedded with short videos that highlighted the latest products and bestselling practices
- Visually appealing, highly interactive with simple interface
- Relevant and bite-sized with easy-to-digest content
- Mobile friendly and responsive – published in HTML5 using Storyline
Swift delivered high quality mobile content compatible with major tablet devices. The mobile learning was well received by the sales team and proved to be efficient and effective. The immediate benefits included:
- Learning on the go – anywhere, anytime
- Confident sales representatives with up-to-date product knowledge
- Drastic reduction in training-related travel costs