Articulate 360 Subscription Model – An Insight Into Pricing

Articulate 360 Subscription Model

Articulate 360 is Released! You might have probably heard this big news in the eLearning industry. With this release, Articulate shifted its gears from perpetual licensing to cloud-based subscription model and brought all its products under one umbrella – Articulate 360. This all-inclusive subscription comes as a complete eLearning authoring package and comprises:

  • Rise, Preso and Peek (brand-new eLearning authoring tools)
  • Articulate Storyline 360, Articulate Studio 360 and Replay 360 (Upgraded versions)
  • Articulate Live, Articulate Review and Content Library

We’ve already covered these features in our Articulate 360 product review blog earlier. So in this blog, we will primarily focus on the decisive move by Articulate from perpetual licensing to subscription-based pricing model and what this means for you.

What This Means For You

Articulate’s flagship product, Storyline 2 came as a perpetual license for about $1,398 and it continues. This means once purchased and installed, you can keep the software forever and it’s a one-time payment. This licensing model also provides a flexibility to upgrade the version or still use the existing one. However, you need to shell out the money for software upgrades or updates which is quite cumbersome.

On the other hand, the new Articulate 360 subscription model comes with an annual subscription of $999. This means you can use the package as long as the subscription is active (Valid only for one year). Once the subscription ends, you again need to pay $999 for renewal. During the subscription period, you will be receiving the support and latest updates from Articulate for free.

Articulate 360 Teams

Articulate recommends you to consider Articulate 360 Teams accounts if you have more than two people in your team. You need to pay $1,299 per user per year. With this account, you will get benefits like:

  • Volume discount for more than 10 seats
  • Simplified account management
  • Priority support from experts
  • Unlimited team access to Articulate 360 for all team members
  • One consolidated annual bill
  • More storage

Upgrading from Storyline 2 to Storyline 360 is Easy

Existing Articulate customers can now avail loyalty discounts for the first year.

  • Individual subscriptions – $599 per user
  • Articulate 360 Teams subscriptions – $799 per user

Articulate has been known for its customer support through user-community and webinars by experts. With Articulate 360, you can access Articulate Live and enhance your Instructional Design and eLearning skills. As this is a cloud based eLearning suite – you don’t have to download or install eLearning software on your machine.


The new single subscription lets you access entire applications of Articulate 360 eLearning suite. Given the new features like responsive player, content library, better HTML5 output and other key enhancements, it is worthwhile to switch to Articulate 360. It would be ideal move if you are looking for a fully responsive mobile learning courses. But if your eLearning requirements are not mobile-first, you may still want to go with perpetual license. However, it depends on the kind of eLearning requirements and budget you have.

If you want to future-proof your eLearning and stay updated with the emerging eLearning technologies then Articulate’s subscription model would be the best investment. End of the day, no matter which authoring tool you opt for, it should yield a better eLearning return on investment (ROI). Finally, the decision is yours.

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I would also appreciate your comments on what you think about Articulate 360.

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8 replies
  1. Doy Aydo
    Doy Aydo says:

    This whole review seems a bit biased on the positive side, but it is OK I since it’s your review I guess.

    “Given the new features like responsive player, content library, better HTML5 output and other key enhancements, it is worthwhile to switch to Articulate 360.”
    For who? And except maybe for the big content library – why should that not already be included in a perpetual intermediate upgrade or a new major?
    The development effort has obviously not went into the initial product and financing this release; benefiting current buyers and community

    This new subscription model is from a price model point of view ridiculous – it is now a Enterprise software, big e-learning company’s or for very niched focused consultancies.
    My point of view of course.

    It will be very interesting and see how this taken path and direction will be continued.
    I now that some strong competitor has been working with some similar add-ons for quit a while and this might backlash for Articulate.
    We will see.

    • Santosh Borse
      Santosh Borse says:

      Hey Doy,
      Thanks for your well-thought out comment. Those were great points. Yes, we thought to focus on the positive side of Articulate 360 initially. I agree with you on its pricing model and it is apt for enterprise-level customers. But given the access to all other tools of Articulate 360 and free updates, I think it should be worth trying. We may want to see whether it can really make a different while fitting your budget until next year. Again this is my point of view.

  2. Robin
    Robin says:

    I develop for a government entity, this will be a hard sell over the perpetual license- still functioning with Storyline 1 because they were unwilling to pay for upgrade- can’t see them perpetually paying $1000.00 a year and never $1200/year for team users. We are not cutting edge enough to justify this as an annual expense.

    • Santosh Borse
      Santosh Borse says:

      Well, it depends on your eLearning course development requirements Robin. If your requirement is not mobile first or if you don’t certainly need other tools that Articulate 360 provides, you can still go with perpetual license. Else, you may even opt for outsourcing your eLearning courses to a third-party eLearning provider.

    • Godwin Vinny Carole
      Godwin Vinny Carole says:

      I agree with you Ideoneill, though Articulate suggests its Mac users to use their products through parallel desktops or by installing virtual machines. But, we all know this isn’t an ideal way to use an application. Currently, we can only hope for articulate to develop the Mac version of SL that can run natively on Mac OS.


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