Custom Content Development Or Off-The-Shelf Courses – Which One To Choose?
If you want to introduce online courses or eLearning in your organization, there are two options – off-the-shelf content and custom eLearning. Off-the-shelf content is convenient as the courses are ready to go. You just need to assign the users. But the content will not be customized as per your organizations requirement. Whereas in custom e-learning you can personalize the content according to the needs of the target audience. A typical organization structure consists of various departments with different functionalities. The needs and the requirement of each department vary with one another. As such, each activity and training part concerned has to be customized accordingly in the backdrop of delivery options.
Through custom content, the attributes like job activities, course content, evaluations, and set goals can be designed in accordance with the organization and its department, team and its members.
Benefits of custom e-learning:
The content provided in the custom e-learning is best suited for the learners. The focus will be on employee skillset to suit their daily job routines which in turn improves the productivity of the organization.
By using Custom e-learning courses, the course can be updated in situations where content changes are to be made frequently. Such as;
new products release
changes of company rules and regulations
Course branding can be as per organizations style – colors, images, design, etc.
Budgeting is an equally important ingredient. If you feel that custom content development is expensive and buying readymade courses is cost effective then in reality it differs immensely. Custom elearning development will be one time investment, whereas off-the-shelf will be on license based.
Return on Investment – Though initially it feels cost that was levied on developing eLearning courses, in future it can offer significant returns.
Custom e-learning projects gives you better control over various parameters and will have inherent advantages when compared to off-the-shelf.